Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
The 79-page report features:
● A custom survey of 1,000 12- to 19-year-olds from SONAR™, J. Walter Thompson’s proprietary unit that develops and exploits new research techniques to understand cultures, brands and consumer motivation.
● Case studies featuring original interviews and photography documenting the lives and preferences of generation Z in London, Los Angeles, San Francisco and New York.
● More than 70 pages of analysis and brand examples across sectors including beauty, retail, media, technology, education and more.
● A thorough breakdown of key takeaways and implications for brands.
If you are a J. Walter Thompson client, please contact us for more details. If your company is a part of WPP, contact Hallie Steiner for a discount code.
